In 2020 and early 2021, headlines around the Greater Boston real estate industry have often cited Watertown as the destination…
CNVRG OVERVIEW
CNVRG is an innovative real estate brokerage and advisory business that works with developers and property owners as they envision, develop, lease and sell mixed-use and multifamily properties.
Highly attuned to rapidly evolving real estate trends, CNVRG offers services that address the array of developer needs, with a special focus on mixed-use properties. Whether it’s design decisions, sales, leasing or land planning, CNVRG implements best practices for mixed-use and multifamily projects through a single contract and point of contact.
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New Housing Units by 2030
In Boston's Inner Core Communities
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Residential Units
BPDA Approved in 2018
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New Housing Units by 2030
In City of Boston
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Estimated Boston population by 2030
From 620,000 in 2010
Hyper Local Insight
CNVRG pursues, aggregates and delivers the most relevant demographic and market data for each aspect of a property. Our commercial and residential team embeds itself in each sub-market to analyze and execute thoughtful retail and multifamily programs for specific locales.
Brighton
Defined by both young professionals and families, Brighton is an optimal location for Boston commuters. The neighborhood’s Main Streets Program promises to spark new opportunities for mixed-use projects.
Allston
A neighborhood traditionally known for its wide-ranging student population is aging up and welcoming waves of young professionals and young families as transportation, housing and amenities begin to in-fill formerly industrial areas. With a multitude of developments in the pipeline, housing figures in Allston are set to rise.
Cambridge
Across the Charles River from Boston, Cambridge is known for its many squares including: Kendall Square, Central Square, Harvard Square, Porter Square, Inman Square and Lechmere Square. Each square in this area acts as a neighborhood center.
Somerville
Right on the fringe of Boston, Somerville is the most densely populated town in New England. A set of initiatives formed by the town known as Somervision will consist of many new development projects in the near future.
Back Bay
Known for its brand name retailers, upscale dining and beautiful brownstones, the Back Bay is one of the most desirable (and expensive) neighborhoods of Boston.
Fenway-Kenmore
Made famous by Fenway Park, this Boston neighborhood has more to offer than just baseball. Largely sought out for the commercial centers of Kenmore Square and Lansdowne St, lively bars and entertainment attractions line the streets, especially during baseball season.
How do we Converge?
CNVRG is a recognition of the evolving development landscape in which retail and residential uses are converging. Asking difficult questions and soliciting feedback from collaborators and stakeholders are critical steps in our equation.
Efficiency
A single contract and sales team provides coordinated counsel from project visioning through retail lease-up and residential sellout. This allows for maximum efficiency and flexibility as the marketing efforts for each unique project evolve.
COMMERCIAL + RESIDENTIAL EXPERTISE
Our team of experienced residential and commercial real estate professionals merges best practices and marketing efforts for multifamily and mixed-use properties through a single contract, point of contact and vision. Our commercial, residential, marketing and graphics/design team are all under one roof providing coordinated counsel from project visioning through retail lease-up and residential sellout.
Why CNVRG?
In October 2018, the mayors and managers of the Metro Mayors Coalition announced a landmark housing production goal: 185,000 new units by 2030 in their 15 communities. Greater Boston’s ubiquitous growth demands more specialized servicing of multifamily and mixed-use properties. CNVRG has been intentionally formed to make the lives of developers more streamlined.
Our blog aims to educate and inform the Boston development community on expanding neighborhoods, development trends, housing data and much more.