Consumers long for convenience. The shorter the commute, the better. Whether it’s to work, a fitness center or a favorite restaurant, convenience is king. Life Time is a retailer who understands this concept and has made the decision to embody it. 

CNVRG’s partner, The Dartmouth Company, represents Life Time Athletic, Life Time Living and Life Time Work throughout the northeast. This has entailed past and future projects at notable Life Time locations including 85 Jay Street in Brooklyn, 1 Wall Street in Manhattan and 300 Boylston St in Chestnut Hill. Life Time is actively participating in the mixed-use revolution, integrating significant multi-family, residential and coworking facilities into their fitness clubs. 

(Construction at Life Time in Brooklyn)

Life Time is marketing three residential focused development projects that are expected to deliver within the next 3 years. Two of the projects, which are located in Green Valley, NV and Coral Gables, FL, are expected to be completed in 2020. The third development, which is in Dallas, TX, is expected to deliver in 2022. In recent years, Life Time has built itself into what could be considered an amenity for any neighborhood that it touches. The new projects will also include coworking space, ultimately allowing a resident to live, exercise and work within a Life Time Living campus. 

(Green Valley development floor plan)

Across the United States malls and shopping centers with big box retailers are evolving into living spaces and small communities. The predominantly fitness brand is capitalizing on real estate opportunities and trends in living and working habits. The delivery of the first two residential focused developments in 2020 will ultimately determine the success of this forward thinking initiative. Converge Ventures and The Dartmouth Company are proud to be affiliated with this forward thinking brand. 

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